DRY HAIR: GET TO KNOW NUTRITIVE MAGISTRAL, BY KÉRASTASE, A TREATMENT FOR DEEPLY DRY HAIR

Article originally published on Segredos de Salão website in a campaign for the Nutritive Collection, Kérastase segment: https://www.segredosdesalao.com.br/noticia/cabelos-secos-conheca-nutritive-magistral-de-kerastase-um-tratamento-para-fios-profundamente-ressecados_a7595/1

Hair dryness is one of the biggest problems faced by women and can happen for several reasons, such as excessive exposure to the sun, overlapping chemical processes, or just genetics. With this in mind, Kérastase relaunches the perfect collection to treat this aspect: Nutritive, with three sublines, one of them being the Magistral, which acts both on the health and on the feel of your hair, with unique results! Learn more about the collection and how it will act on your hair strands.

LEARN MORE ABOUT DRY HAIR AND HOW TO IDENTIFY THE PROBLEM

According to data collected by Kerastase Brasil, in the country, around 73% of women declare their to have dry hair, making it one of the four biggest concerns when it comes to hair care. The problem can appear in different ways: just at the ends; along the entire length of your hair, or by showing some weakness, frizz or opacity. Nutritive products are developed to act on all types of dryness, treating the hair fiber and the outer surface of the hair.

GET TO KNOW THE HISTORY OF NUTRITIVE WITH FIGHTING DRY HAIR

Kérastase has become a dry hair expert since creating the Nutritive collection in 1979. In 2015, the line was positioned as the brand's number one seller, both for professionals and at-home use, clients learn the secret from their hairstylists and want to take it home.

In 2016, the goal is to go further, with new formulas that penetrate even deeper into the hair and act for a longer period. In addition, there is the new line, Magistral, ideal for severely dry hair. "Benjoin Resin, present in the products, is taken from the tree of the same name, which produces this substance to recreate the necessary nutrition to keep the whole structure healthy, acting into the hair fiber", said Expert K Brunna Fabrício.

DRY HAIR? NEVER AGAIN! DISCOVER ALL MAGISTRAL NUTRITIVE PRODUCTS

As The Expert K highlighted, Nutritive is divided into three sublines, and the client must choose to use one of them, according to the level of dryness of her hair fiber. "Magistral is ideal for the most severe cases of dryness, promising to transform not only the health of the hair but also its texture", she explained. Get to know each of the products:

- Bain Magistral: deeply nourishing shampoo for extremely dry hair;

- Fondant Magistral: treatment with a high level of nutrition for severely dry hair, ideal for finer and damaged hair;

- Masque Magistral: treatment mask that deeply nourishes the dry hair' fiber, it is mainly indicated for thicker hair;

- Nectar Thermique: leave-in with nourishing action and heat-activated, it is ideal for all levels of dry hair.

Talk to your hairstylist and choose the best option to treat your dry hair with Nutritive!

Posted by: Juliana Hansen, Monday 18 July 2016 – 5:15 am